In the quiet, off-season town of Umag, an unexpected sighting of a bear triggers a media storm, splitting the local community between skeptics and true believers. Set against the backdrop of rural life and the rise of social media-fueled hysteria, the film delves into the fragile boundary between truth and illusion. With humor and tension intertwined, this timely story explores how narratives are shaped — and distorted — in an era where facts are fluid and everyone has a platform.